This 60 page ebook from Zach Prez and Wendy Roe helps photographers optimize their website, WordPress blog, and Facebook Page. Learn to drive more qualified clients to your site and prime them for purchase!
55 Smart Ideas for Photographers is perfect for wedding, family, or senior photographers who have a basic understanding of web marketing and want dozens of quick ideas for growth. It is easy to digest and implement with one key idea and takeaway per page.
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Effective practices outlined in this book:
- Optimize and engage your Facebook Page to WOW potential clients and generate dialogue, loyalty and traffic.
- Make your blog a traffic magnet by highlighting vendors, naming posts correctly and encouraging comments.
- See a site through Google’s eyes and learn what factors lead to a quality rank.
- Create an expanding email list to communicate with subscribers about specials, exciting work, new products, industry trends and helpful resources.
- Point all marketing to a web hub where you control the branding, content, and engagement.
Put yourself in your clients’ shoes
Most clients need common questions answered before they purchase. They want to know who recommends you, what experience you have, how much your services cost, and if they’ll be comfortable working with you. A goal of your web marketing is to answer the questions your clients want to ask.
Web marketing is working when the phone rings
A number one Google rank and thousands of Facebook followers don’t translate to booming business. Those starting points for traffic still need to convert potential clients into customers who make contact and book a session. It’s about getting more traffic across your entire web presence and driving those visitors to contact you for a potential sale opportunity.
Our marketing ideas help drive traffic to your websites, and turn that traffic into phone calls.
Photography leaders who contributed
We included tips from some of the top photographers and marketers in the industry.
Kevin Kubota: Send out a customer service survey
Andrew Funderburg: Using YouTube to Help SEO
Jules Bianchi: Showcase Vendors to get others talking about you
Jared Bauman: Blog writing tips for the non-writer
Khara Plicanic: Nontraditional posts attract comments and connection
Seshu: Generate traffic with Twitter
Michael Corsentino: Use a blog series for repeat visitors
Mike Rheaume: Stumble your way to the top
Marty Thornley: Own your content
Leah Remillet: Leave a trail with watermarks
Co-author Wendy Roe spent the last 10 years ingrained in all things web marketing—from design and development to search and social media—often being the interpreter between geek speak and client strategy. She now focuses her time on business development and as a second shooter for Byron Roe Photography while speaking, mentoring photographers build the most of web marketing. Join her at an upcoming PUG event, at WPPI for her 2012 workshop or at Image Explorations in Vancouver, BC. Like me | Tweet Me
Infographics are one of my favorite online media. They coordinate research data and best practices into a kind of super chart, usually of the pretty sort that can be printed and tacked to your wall. They’re super “sticky” web content in that people love to share and link to them. This post gathers a handful of important infographics photographers will love, with commentary on each. Below you’ll find cool data about photography, SEO, social media, and web design.
WordPress is a type of blog particularly helpful in search ranking for photographers. Why? It is easier to rank blog posts that have searchable keywords in the URL and WordPress lets you modify the way URLs are generated. If you have a WordPress blog, click on one of your posts and look at the URL. If it shows yourblog.com/?p=123 you need to change settings in order to leverage keywords in the URL.
Pinterest.com is the latest social network taking the photography community by storm. It takes the vision board concept (poster board with goals, ideas, and styles) into an online gallery where people save images to be shared, rated, and commented. Think of it as a visually-based social bookmarking site with thumbnail images. The opportunity for clients to organize what they find online into a personal photo gallery of ideas is HUGE for marketing a photography business.
If you were late to the game on DVR, high definition TV, or a smart phone – don’t make the same mistake with Google Ad Words (
The most successful photographers often times are not the best, just the most well-known. That Verizon guy “Can you hear me know” is well-known because he is EVERYWHERE, from commercials to billboards. We like to get well-known everywhere by commenting on other blogs and in community forums.
Photographers should know what SEM means. You’ve heard of 
I was skeptical too… Facebook Advertising? Does anyone really click on those ads? That’s like looking at Super Bowl ads and asking if anyone watches commercials (yes, people click the ads). In a network of 500 million users, even if a teeny tiny percentage click there is a vast audience photographers can reach. My favorite feature is advanced targeting and tracking – this post shows photographers how to target ads only to relevant people, and track profits to the cent. A fifty dollar test will quickly prove if your photography business should skip Facebook ads, or grow rich.
Ready to be a link building star? Links are to websites as Likes are to Facebook… you (Google in this case) can tell who is popular by the quantity and quality of links/Likes. New or veteran photography businesses should focus on gaining lots of quality links back to their websites/blogs to show Google you deserve to be recommended with a high rank. Here’s 5 not-so-traditional ways to get quality links without much effort.
