Infographics are one of my favorite online media. They coordinate research data and best practices into a kind of super chart, usually of the pretty sort that can be printed and tacked to your wall. They’re super “sticky” web content in that people love to share and link to them. This post gathers a handful of important infographics photographers will love, with commentary on each. Below you’ll find cool data about photography, SEO, social media, and web design.
Interesting to see the evolution of digital imagery from CDs, to email, then memory cards, and now social media and apps. It’s easy to see from this infographic why photographers increase by the thousands each year – photo sharing became simple! Cool to see what year various photo services launched, like Shutterfly was the first in the late 1990s and Flickr launched in 2004 (same as Facebook).
What do you think is the most shared food and meal? Find out in this infographic. People are sharing food photos like crazy. Mostly they’re showing a homemade recipe or what they just ate. Take notice how few are food photos named well (search friendly) or branded well. Perhaps this is an opportunity for photographers advance their branding or marketing – through our sweet tooth.
Weddings are a $48 billion a year industry. Makes me want to be a wedding photographer right about now. According to this infographic, brides spend 8.8% of their wedding budget on photography. You can tell them that so they’re less likely to complain about your prices! See great facts about average wedding costs and how those are divided among industries from jewelry to flowers.
Google’s Panda update in 2011 focused search algorithms on quality content, including freshness and social media factors. Great content will attract, keep, and convert visitors to your photography services. Potential clients don’t just care about your latest project blog post, they want ideas, how-to-guides, and photo tips. Write about things clients will find interesting, and your SEO and social will flourish.
This infographic reminds us that site structure is the foundation of search engine optimization including keyword-rich URLs and links to your own pages. The next layer of SEO is about great content with descriptive titles, images (alternate text) and pages. The tipping point in a good search rank comes from links to your site, and community building through social networks.
My favorite infographic of all time, this data chart shows 22 factors that influence a successful search rank, plus 8 more that have negative impact. Notice how the SEO factors are broken up into categories like Content, Architecture, Links, Social, and Trust. The most successful photographers will focus on quality content and attract lots of links, but it takes more than 20 areas of improvement for perfect SEO.
By 2015, 30% of all searches will have local intent. The rapid growth is mostly powered by mobile usage, and I’m reminded by this data chart the importance of a mobile presence in addition to the local presence. I was not surprised to see that 37% of people claimed to give more attention to businesses with images. Are you showing images in Google AdWords or Google Places? Visit this infographic for 9 local search tactics.
Paid search is larger than radio, billboard, or movie advertising at $34 billion annually. It’s quickly approaching TV spending. See how Google compares to Bing (no surprises there – Google is king). Paid search is a highly visible, cost effective advertising channel. If you’re already using Google AdWords (or plan to), make sure to read my optimization strategies for photography search campaigns.
Social Media Infographics
Know a lot about social media? I thought I did until I found this graphic showing 32 categories of social media opportunities with multiple sites in each. Check out the social commerce category sites like Groupon, events category like Event Brite, and reviews and ratings category like Yelp. There are dozens of avenues to promote your business and extend conversation (but I don’t see Pinterest?).
Are there more men or women on Facebook and Twitter? What is the income breakdown of these users? This chart has super cool and insightful demographic data for the most popular social sites. More than a third of Facebook users are over the age of 45. What does that mean for your marketing? After looking at this I think photographers need to leverage YouTube and StumbleUpon.
Tweets per day almost tripled in 2011 (thank you obsessed mobile users) to 140 million. Twitter is gaining almost half a million new users per day! Is that even possible? These Twitter statistics are staggering and act as a little reminder that Facebook shouldn’t be a photographer’s only strategy. If you’re planning out your Twitter strategy, check out this quick and easy Twitter guide.
Anything with Mark Zuckerberg’s face is a keeper. This infographic has tons of fun background about Facebook, like how Chase Bank did the first ad campaign in 2006 and that Facebook experimented with Classified Ads in 2007. Self-serve ads have only been around 3 years – that’s some pretty fast growth to a $100 Billion valuation. Going to advertise? Don’t miss my playbook for Facebook Ads.
Web Design Infographics
You may have seen Bounce Rate listed among your photography web stats. Bounce Rate is the percentage of visitors to your website or webpage who didn’t click anything. According to this graphic 70-90% of visitors bounce from a homepage (so don’t be alarmed by your numbers). Check out ways to keep people on your site, with #1 being remove automatic music!
This infographic shows tactics for online marketing to drive foot traffic to a brick and mortar business, like a photography studio. Of course, blogs and social media top the list. Not so obvious, are Google Places, Bing Maps, and Yelp – cornerstones to any good local search campaign. Group-buying sites and banner advertising round out the overall marketing mix. Do you see a gap in your business planning?
I think we can all agree a slow-loading experience is the most frustrating thing on the web, especially on mobile devices. 40% abandon a website that takes more than 3 seconds to load. How long does your site take? These numbers are staggering and act as a great reminder to reduce Flash, compress images, eliminate music, and excerpt full length posts on a blog homepage.
7% of your website traffic comes via mobile device. Photographers can’t afford to throw those potential clients away with slow-lading sites with Flash or high-res images. Data shows less than one-fourth of the top 500 sites are optimized for mobile, so you may not be too far behind. Bottom line – mobile optimization boosts engagement and sales.
I often tell photographers to show a headshot of themselves in addition to their logo because potential clients want to connect emotionally with the person they plan to hire. I use my same headshot everywhere across the web for that reason. Here you’ll find some great psychology facts about how people buy based on emotions rather than logic.
These 9 steps get fairly marketing heavy and technical, but the awesome takeaway is the importance conversion has in your marketing. In fact, conversion is the only important thing – how many web visitors hire you. Setup goals and measure your success against that goal. Your goal is not 100 visitors, 50 gallery views, or 10 contact requests… it is 1 sale.
Comment below with more infographics, or what data points you loved from the above ones.