This will be an ongoing post about the new version of Google Analytics (April 2011 release) and how photographers can take advantage. Bookmark this post or follow me on Facebook or Twitter for more updates, and for those who are already in beta I’d love to have your contributions to this post about how you’re using it.
About the New Google Analytics Release
On St. Patrick’s Day, Google announced an upcoming release for a refreshed look of Google Analytics. The new version of Google Analytics is currently available in beta to a small number of Analytics users. Sign up for early access if you like learning new things – hang on to your existing one as long as possible if you finally figured out where everything is and don’t want to relearn it all (although it’s fairly intuitive).
What’s changing? For those who aren’t beta users yet, Google is releasing this information slowly over a series of blog post tutorials. The most significant change is the dashboard view:
- You can now have multiple dashboards now, like one for general site metrics, one for SEO tracking, and one for social media reports
- You can more easily customize what appears on the dashboard including the types of charts
10 Dashboard Widgets for Photographers
It should be much easier to setup a robust dashboard and schedule recurring emails (like weekly or monthly) of that dashbaord in PDF or Excel format. Here are some ideas of concepts to track at the dashboard level:
- What were your most visited pages last week? Why do you think these pages performed well?
- What websites referred you traffic last week? Are they forums where you can participate in the conversation, or blogs you can thank for mentioning you?
- How many visitors last month used mobile devices? Enough to warrant a mobile friendly website?
- What long-tail keywords sent you traffic last week? Did you recently write a blog post about one of these?
- How many visitors achieve a goal (like visiting your testimonial or pricing page)? What can you do to increase this next month?
- What pages are mentioning you on Facebook or Twitter (under referring sites)? Are you following/connected to these people?
- How many visits are you getting through your paid ads on other websites? Was it worth the investment?
- How much time do users spent on your galleries? Would you change the speed or number of images that display based on this data?
- What are your top entry and exit pages? What can you do to channel entrants to your best pages, and keep them from leaving?
- How’s Google AdWords performing? What keywords do you pay a bunch for and can you rank organically instead?
To track these ideas, simply find a good report in Analytics (like referring sites, or keywords), and click the Dashboard button at the top of the report page to add the widget to your Analytics homepage for quick viewing later.
Already Have the New Look?
Navigate through Google’s Report Finder in the old design to see where to find corresponding data in the new system.
Comment below to share what you find valuable in the new reporting, or contact me to add your guest contribution to this post. I’m interested in hearing what you put on your dashboard, what reports are the most valuable for photographers, and how you utilize advanced functions like Intelligence or Goals.