70% of our clients come from networking and building relationships with vendors. With all the competition out there, networking ensures a steady stream of new clients to reach your target number of bookings each year. It’s not easy unless you know the right tricks. Most photographers spend years (and waste thousands) on the trial and error method of learning. This post offers networking tips for getting those referrals rolling in.


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How much time do you spend managing email on a weekly basis? I’m talking about responding to inquiries and answering questions related to your photography business. I think for all of us, any amount of time is too much. This post teaches strategies for moving tasks out of email, speeding up response, and how to answer emails. Everyone’s goal is to get out of email quickly, so migrate people to your websites for Q&A.


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An online photography forum is a great way to increase your peer network, especially for beginning photography businesses. Forums offer access to a pool of a few hundred (or perhaps thousand) photographers who are in a similar position with their photography and who can relate to the issues you face as a small business. Forums are great for collaboration, ideas, and getting specific questions answered. This post offers tips for getting answers.


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Photographers like to know where they stand compared to competition. This infographic outlines key metrics so so you can see what numbers are important to track, and how you stand up to other photography businesses similar to you. 100 photographers submitted anonymous data using Google Analytics metrics from January 2012 that showcase site traffic data, social media numbers, and advertising spend. Thanks to Tiffany Willett from On the Spot Studio for the design!

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Google Analytics is critical to monitoring the success of a photography business. Google’s new version may have some photographers confused about what reports to watch, and where to find them. This post outlines 3 reports every photographer needs on their dashboards including referring sites, top keywords from search, and top content. Don’t miss a handful of other interesting metrics to follow, like mobile visitor demographics and geographic location of your traffic.
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