As a photographer, you spend countless hours updating your website, blogging, and adding photos online. All that activity shows potential clients you do great work, but does not answer all the questions necessary to get them to hire you. While customers think about your awesome photos they may have unanswered questions preventing them from booking you right then and there. Don’t miss these four essential pages that move customers from consideration to purchase.

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Andrew King’s Website Optimization says Google’s increase in page load time from 0.4 second to 0.9 seconds decreased traffic and ad revenues by 20%. For Amazon every 100 ms increase in load times decreased sales 1%. Time does mean money. [Read more...]

We begin with 3 definitions for a photographer’s splash page: an introduction page to a website, a landing page connecting multiple websites or web pages together, or an HTML
homepage residing in front of a Flash-based website for the purpose of better search ranking. A splash homepage typically gets more eyeballs (traffic) than any other page; therefore, key elements for any splash page include… [Read more...]

Let’s face it, the landing page of your website is usually the first thing that your clients see and you want to make sure you are doing everything you can to keep them on your site.

Last summer I sat down and took a real honest look at my website and really delved into what was working and what wasn’t. This led to what I want to call a “re-alignment”, because what ended up happening was the design stayed quite similar, I just infused more elements into the website to make it more successful and to create a better user experience – if you make it easy for people to book with you, they will. This also illustrates that you don’t always need a full overhaul to make your website work for you. [Read more...]