One of the most common mistakes I see on photography websites is a lack of text to support images on the page. Photographers focus on their photos which is recommended and wonderful but text description gets lost in the shuffle. Lack of text comes at a big cost for search engine optimization (SEO) and contact requests. This post explains why photography homepages, galleries, and blog posts need 300 words of text. I also share ideas for writing that much!


[Read more...]

At the top of popular photography searches you’ll often find local business results above the regular Google results. A position here is search engine gold, generating huge volumes of contact requests for those lucky enough to rank. These photography business have a free Google Place which shows in Google Maps. The process to rank in this highly visible area is a little different than traditional Google. This post teaches photographers how to optimize a Google Place.
Pin It

[Read more...]

WordPress is a type of blog particularly helpful in search ranking for photographers. Why? It is easier to rank blog posts that have searchable keywords in the URL and WordPress lets you modify the way URLs are generated. If you have a WordPress blog, click on one of your posts and look at the URL. If it shows yourblog.com/?p=123 you need to change settings in order to leverage keywords in the URL.
Pin It

[Read more...]

Ready to be a link building star? Links are to websites as Likes are to Facebook… you (Google in this case) can tell who is popular by the quantity and quality of links/Likes. New or veteran photography businesses should focus on gaining lots of quality links back to their websites/blogs to show Google you deserve to be recommended with a high rank. Here’s 5 not-so-traditional ways to get quality links without much effort.

Check out Photography Web Marketing Guide for more SEO ideas. [Read more...]