In my Social Media Handbook I wrote that photographers should post a status update to their Facebook page at least once per day. If you’re thinking a daily post is too much for your users, you may be right. It all depends on what you are posting. This post answers the question how often photographers should post to Facebook and what to talk about so that potential client’s don’t get burned out. Hint: you can never offer too much valuable information.


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Photography business pages on Facebook will be forced to upgrade to the new Timeline layout for Facebook on March 30. Don’t miss some cool things you can do to customize your page with your photography such as a cover image, milestone image, blog post photo, and custom images for Facebook tabs.
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Pinterest is a great tool for photographers to showcase their work, and as a social tool just to have fun and save cool ideas. There is obviously branding power in getting your images out there on Pinterest so others can continue to see your name (assuming you watermark everything). But all that branding only helps if it leads to new business. I use Pinterest to dialog with “fans” as well as drive people back to my website where I can do business with them. This post outlines ideas to track your Pinterest success and increase effectiveness for your photography on Pinterest.
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Pinterest.com is the latest social network taking the photography community by storm. It takes the vision board concept (poster board with goals, ideas, and styles) into an online gallery where people save images to be shared, rated, and commented. Think of it as a visually-based social bookmarking site with thumbnail images. The opportunity for clients to organize what they find online into a personal photo gallery of ideas is HUGE for marketing a photography business.
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The most successful photographers often times are not the best, just the most well-known. That Verizon guy “Can you hear me know” is well-known because he is EVERYWHERE, from commercials to billboards. We like to get well-known everywhere by commenting on other blogs and in community forums.

Blog comments and forums often have a URL field. Those URLs are for showing who you are and do not add link value for search engines.
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