Most photography blogs load slowly because the homepage displays up to 10 full length posts, each post with multiple large images. Imagine you’re meeting with a potential client, and when they ask what types of photography you do, you wait 30 seconds before telling them an answer. Or you’re showing off your work by flipping through a portfolio with a client and you pause 10 seconds before turning to the next page of the album. You can still get some sales, but most will leave in a hurry.
One more reason to improve load time for a photography blog homepage. Google dislikes slow sites almost as much as my distaste for Justin Bieber. Nobody likes to wait for a website, hence Google hesitates to rank a site nobody will want to wait on. Here’s what you can do about it.
2 Ways to Instantly Reduce Load Time in WordPress
Use a static page as the blog homepage. Benefits:
- Quickly tells user the 3 most important things they want to know – your location, products and services offered, and contact information
- Can showcase your best work without making the user dig for it
- Gives the user your most important content up front, instead of whatever your latest post happened to be about
- Page can be keyword-loaded for better search engine optimization
First, create a page with all of the above, then go to Settings > Reading from the left side of WordPress to make that page your blog home.
Show summaries of blog posts instead of the whole post. Benefits:
- Positions all of your latest blog posts at a glance and lets the user choose which one they want to click for more information
- Makes the headlines of each post stand out
- Reduces text and image overload
- Greatly improves load time!
<!--more--> tag in WordPress to help control this issue. In the HTML view of each post, click the more button or paste
<!--more--> at the point where the article should break. Only content before more tag appears on the main pages (homepage, blog main page, category pages) while the main post remains full and intact. Here is a screenshot using the tag in this.
Here’s a video demonstrating this effect.