Photographers like to know where they stand compared to competition. This infographic outlines key metrics so so you can see what numbers are important to track, and how you stand up to other photography businesses similar to you. 100 photographers submitted anonymous data using Google Analytics metrics from January 2012 that showcase site traffic data, social media numbers, and advertising spend. Thanks to Tiffany Willett from On the Spot Studio for the design!
Photography Website Analytics Comparison [Infographic]
April 3
Facebook Timeline Photo Sizes for Photographers [Video]
March 20
Photography business pages on Facebook will be forced to upgrade to the new Timeline layout for Facebook on March 30. Don’t miss some cool things you can do to customize your page with your photography such as a cover image, milestone image, blog post photo, and custom images for Facebook tabs.
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Rank a Photography Business in Google Places Maps
March 13
At the top of popular photography searches you’ll often find local business results above the regular Google results. A position here is search engine gold, generating huge volumes of contact requests for those lucky enough to rank. These photography business have a free Google Place which shows in Google Maps. The process to rank in this highly visible area is a little different than traditional Google. This post teaches photographers how to optimize a Google Place.
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Get Pinterest Traffic to Your Photography
March 6
Pinterest is a great tool for photographers to showcase their work, and as a social tool just to have fun and save cool ideas. There is obviously branding power in getting your images out there on Pinterest so others can continue to see your name (assuming you watermark everything). But all that branding only helps if it leads to new business. I use Pinterest to dialog with “fans” as well as drive people back to my website where I can do business with them. This post outlines ideas to track your Pinterest success and increase effectiveness for your photography on Pinterest.
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New Google Analytics Reports Photographers Need
February 28
Google Analytics is critical to monitoring the success of a photography business. Google’s new version may have some photographers confused about what reports to watch, and where to find them. This post outlines 3 reports every photographer needs on their dashboards including referring sites, top keywords from search, and top content. Don’t miss a handful of other interesting metrics to follow, like mobile visitor demographics and geographic location of your traffic.
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