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I have decided to create a series of blogs containing photography website tips. Here is the first in the series on contact page pitfalls.
The general rule of thumb for most small businesses is enquiries coming in equals money coming in. This means getting people to contact you is the most important action your visitors can take when they get to your website.
As such I have put together a few handy hints that you can do to improve your contact page, and make it easy for people to take the action you want them to take.
#1 Don’t have just a contact form on your website
Not every person who contacts you will want to use a contact form, give them the option to call you or email you as well. Service is very important for every small business so give yours a personal touch. Include an email and a phone number and make it easy for people to get in touch.
#2 Ensure your contact form isn’t broken
It might seem obvious, but you’d be surprised how many people have broken contact forms, that they don’t even realise they have. If you haven’t already, go and test your contact form and make sure it’s working. It’s also important to check it if you make any major updates to your website. Most of the time WordPress updates require you to deactivate and reactivate your plugins. If your contact form is a plugin, it’s possible that it might not work after you undergo this process, make sure you check it.
#3 include social media on your contact page
Don’t forget to include social media on your contact page. More and more people stay in touch via social these days, so make it easy for your visitors to do the same.
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