Finding regular blog topics challenges photographers regularly in modern day SEO management and online marketing. This is especially true for finding topics that go beyond the oh so common “sneak peak” and into the viral and social marketing world. Of course you need the weekly sneaks to keep your site fresh in Google’s eyes but the truly helpful posts will get you the most long term results. For this, I suggest focusing on what you are doing and doing very well.
I’m sure many people are thinking that “giving” away your best marketing, photography or posing secrets is not the smartest idea but this goes under the rule of “givers get.” The more detailed, the more specific and ultimately, the more helpful your are, the more traction your post will receive. And trust me, one great post is worth way more then lots of so, so posts.
My Groupon blog post experience
I realized this after writing about my Groupon experience. Last year, I ran a Groupon in January and by March I was tired of answering questions from other photographers about Groupon. I sat down and wrote out everything that I thought a person considering using a daily deal site should know. Much to my surprise, that single post has been viewed thousands of times and has been referenced on numerous blogs and forums like the Business of Being Creative, Photoshelter, Digital Photography School and Tiffinbox. I can’t say for sure the impact that post has had but I’m fairly certain it has contributed to my SEO success (I just went to page one for “San Francisco Photographer” in less than two years of even having a website).
What are you an expert in?
If you don’t consider yourself an expert, what are you knowledgable in? I was simply a guy that had run a groupon before I wrote that piece. Now I have experts quoting me – wonderful for branding, awareness, and backlinks for SEO.
Potential areas of expertise:
- Times and Locations to photograph
- Website management
- Online and Real world Networking
- Groups and vendors to partner
- Essential Gear
- Recruiting models (I would love to know about this)
- Sales process
- User Groups
- Working with Schools and Non Profits
- Lightroom, photoshop and other processing techniques
- Wedding and Bridal Shows
- Photographing details
And on and on and on….
If you aren’t THE expert in those areas, then maybe you can be THE expert in your town or community. Honestly, in the areas were you have true confidence, you are probably much better then you think.
Plus with this approach, you can utilize your failures to your benefit. With my Groupon, I didn’t hit a home run because I didn’t have a strong sales process. I wrote about that. I didn’t pretend to be perfect and letting people know were I stumbled is something that I think my readers find helpful. If you have tried numerous things and have failed – write about them and how you think you could have improved those results. That is really helpful.
Be specific and focus on the details
What worked and didn’t work? You are the expert, so think about everything us non-experts would want to learn from you. Remember, the more you give, the more you will get.
I hope you find this helpful and informative. Let me know what you think and good luck writing those juicy blog posts.