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SEO can be confusing and there is a sea of information out there… narrowing down what you should and shouldn’t do can be a real challenge, as can defining SEO for the photographer niche. Here are 5 things not to forget about when you are aiming to hit page one in Google search….
Don’t # 1
Don’t upload pictures to your website without a descriptive image file name
When you save your pictures to your computer, you need the picture file name to contain keywords that relate to your blog. This is really important because often images will show up in the organic search results when someone is searching for a particular phrase. The keyword should be saved in the title of your page or post, the URL, the meta-tags and the meta-description.
Don’t insert keywords into text if they don’t naturally occur
If the keyword phrase you are chasing isn’t in proper English – such as “Mobile Website Responsive” don’t use it. Instead rearrange the phrase or insert other words so it makes more sense. Google is now penalizing sites who incorrectly use keyword phrases in their titles and in their text when they don’t make any sense. The general rule here is, if it doesn’t sound like proper English, don’t use it or re-arrange it so it sounds better.
Don’t # 3
Don’t stuff your site with keywords
If your keyword is photography Massachusetts, don’t put this phrase onto your site expecting that google will think your site is more likely to be about photography Massechusetts than another site that has that keyword phrase occurring less frequently. If you are planning to expand your photography business to several different cities, and put all these cities on one page (as a list) or something similar, this is also classed as keyword stuffing Stuffing pages with keywords and hiding keywords in the background of your page is OLD practice. You should instead focus on improving the authority of your site. Get more links to your pages, build your social media following and get people subscribing to your blogs. Google Webmaster Tools has a whole page on this practice and outlines exactly what is considered keyword stuffing, click here to view the page.
Don’t # 4
Don’t forget to load new content
Google loves new content! The more recent the content on your site the better you will rank. Also, Google thinks that sites with more pages are more likely to have the information that the person is looking for, so they are more likely to direct traffic to sites with more pages. When it comes to content, the more the merrier, just make sure it’s good quality so people will like it and link to it!
Don’t Forget about video
You will notice when you search for things that youtube videos are showing up more and more in the organic search results. Youtube has a really high Google pagerank (PR9). Google page rank is the ranking google gives a site. It factors in many things but it’s primarily affected by how many links there are to that particular site and where these links are coming from. It can be easy to piggyback off this high page rank and show up on page 1 for a particular keyword simply by having a video. A really handy SEO tool to have is Chrome Page Rank Status – available with the Google Chrome browser… it lets you know the page rank of every site you are on. Any site with a high Page Rank is considered an authority site and it’s really good to have links to your page from these sites.
IF you liked Photography SEO: 5 Big Don’ts and want to learn more about SEO for Photographers… Grab the Photography Web Marketing triple ebook pack for just $49