To learn more about SEO contact me about my coaching packages.
In the world of SEO for Photographers there are 2 types of SEO strategies that you need to be aware of…
1. On Page SEO
2. Off Page SEO
This video and post will be focused on the on page SEO. I have put together a tutorial video of all you need to know to successfully optimise your pages for specific keywords, however before you optimise your page for a specific keyword you need to actually know what keywords you want to optimise for. Watch my video on Market Samurai and download this great tool to help you work out your keywords. Keyword research is always the first step when it comes to SEO of any kind.
If you watch the training that accompanies Market Samurai, you will note that there are 4 key areas to place your keywords to successfully optimise your page for Google.
1. The header text (H1)
2. The Permalink/URL
3. The body of the text
4. The Meta Description
If you have a WordPress site, you are in luck, WordPress makes on page optimisation of your webpage/blog post/article very easy. If you make the title of your page your keyoword it automatically makes it the header text. If however, you don’t want to make the title of your page your keyword, or perhaps you don’t operate on WordPress… you will need to include your keyword as header text using HTML like shown below:
<H1>SEO for Photographers</H1>
Make sure you are aware of what each of your header texts look like though, your theme and theme settings will determine how your header text looks… the above header texts come out looking like this in my theme:
SEO for Photographers
On page SEO for Photographers
The permalink or URL of your page is usually displayed just below the title of your page…
It’s best to shorten up your URL as much as possible, you can take out words like “for” “a” “at” etc. as Google does not factor these words into account when it’s crawling your page for relevant terms. It’s important that you only exclude these words in sections of your pages that ONLY google sees… you must still have human readable content on anything that your visitors will be viewing.
The Body of the Text
Include your keyword somewhere near the start of the content. This is good for 2 reasons.
– If you are using wordpress, the start of your content automatically becomes your metadescription
– Google always crawls the first part of your page for relevant keywords… if you have your keyword here it will know almost instantly what your page is about.
It’s also good (but not compulsory) to include your keyword somewhere near the end of the text as well.
The meta description is the text underneath the big blue heading and the URL that you see when you are googling for a particular keyword. You will need a tool to help you adjust your meta Description. You can use this WordPress SEO by Yoast. This is what I use forPhotography Web Marketing and I find it works well.
Lastly, you can also add your keyword to the (meta)tags section. Google doesn’t really pay much attention to this anymore, but it’s still good practice to pop your keywords in here. Don’t put too many keywords in here, as Google generally thinks that your page can only be about one thing.
And that’s it guys, follow these steps and you will successfully optimise your pages for Keywords and for Google. The next step is off page SEO…
If you want to know more about off page SEO – Contact me about my coaching packages.