With over 11 years of experience as a graphic designer working in advertising, I’ve learned that brand consistency is king. I’ve implemented that knowledge into marketing my photography business to keep my branding strong across the web. Whether the view finds my website or stumbles onto my Facebook page, my business always has the same appearance. This post talks about creating consistent branding across a photographer’s social media profiles including Facebook profile photos, Facebook welcome tabs, and Twitter backgrounds. Get a full social media overhaul in less than a day!
Create a Stunning Facebook Page Photo and Welcome Tab
If you have a Facebook business page, it should coordinate with the rest of your brand presence on the web. Facebook allows you to create a profile photo for your business page at 540×180 pixels – that’s free marketing space, be sure to use it! Combine your logo, graphic element, website address and an image or two of your best work in that space. I suggest putting your website address on the profile photo so potential clients won’t have to look for your URL when it’s right there.
Another great feature from Facebook is having the option of a welcome page for your business. I use my welcome page as a call to action for viewers to “like” my page. The easiest option for creating a welcome page use is to use iframes. Below is an overview of how to use a graphic within the iframe app.
- Create a jpeg for your page that is no larger than 520 pixels wide
- Upload the image to your website server using FTP client. Be sure to pay attention to where the image is saved on your site
- For iframes, I use the Static HTML: iframe tabs app on Facebook
- Once at the app’s page on Facebook, click the “Add to My Page” link on the left side of the screen
- A pop-up window will load and asks which page you would like to add the app to, then select your business page
- The app is now installed on your page and you can start working with it. Access it by clicking on the “Welcome” tab below your business profile photo
- When inside the app, you can insert the link to your image in the top box. Use the code <img src=”YourLinkHere.jpg”>
For example, mine would be: <img src=”http://www.danielleneil.com/landingpage5.jpg”>
- Click save and view tab to make sure everything loads correctly
Branding Your Twitter Page
Twitter also gives you various options for branding your account. The first step is to have a profile photo of yourself or your logo. I believe having a photograph of yourself on your profile helps to create a more personal connection between yourself and others that you correspond with.
Twitter also offers a background image for your profile page as another opportunity to brand your business. They recently updated the Twitter interface and a few things have changed with respect to the background layout. With the new interface, they have reduced the real estate available. Some details to keep in mind while creating your Twitter background:
- Depending on monitor size, viewers will be able to see 40-100 pixels of your background image on the left side of the page without adjusting their monitor.
- There is always a toolbar at the top of the page that is 40 pixels tall. Don’t place any text or graphics that you don’t want cut off in this space.
- If you’re using a large monitor, take a look at a laptop monitor to make sure that everything is lining up how you would like, if your viewer is on a smaller monitor. The smaller the monitor or screen resolution for the viewer, the less real estate you have to work with.
- Save your background image as a PNG file. The PNG file size is a little larger, but you’ll retain more quality in your image vs. a jpeg file.
I created my entire background as one large graphic sized at 1260 pixels wide by 1080 pixels tall, to upload. I played with various combinations for the height of my page, so that my graphic element running down the left side was able to extend all the way down to the bottom of the browser page.
If you’ve never created a Twitter background, it’s very easy to upload. Once logged in, click the arrow next to your Twitter handle at the upper right hand side of the page and from the drop down menu select “Settings”. From there, click on the “Design” tab across the top of the page. Below the stock themes supplied, click on “Change background image” and from there you can upload you file. Once your image is uploaded, select “Save Changes” and you’re done!
By choosing one overall look for your brand and keeping it consistent across all media, people will recognize your company wherever it appears. Every interaction that both potential and current clients have with your brand makes an impact!