If you own a photography business, branding yourself on Facebook can increase your customer base and sales. To make sure your time spent is successful, encourage customers to visit and share images from their photo sessions. Ideally, get them linking to your website and tagging you on Facebook. Beyond that, make sure you “brand your images” using tools in Photoshop, Elements, or other editing software. Even if your photo floats around on Facebook, Pinterest, or other social networking sites, people know it belongs to you.
Here are a few of the many ways to add your information to a photo before sharing:
- Type your company name, web address, and/or copyright information directly on the image. This is powerful but can be time consuming if you have multiple images.
- Create a watermark brush in Photoshop. We have a free Photoshop action you can download that walks you through creating the brush. Then you just play the action to add it to your photo. If you like to have even more knowledge, you can watch this video tutorial on creating a watermark brush.
- Another easy, free way to add your branding is using our free Facebook Fix Photoshop actions. This action resizes your images for the web and pops on your logo right where you want it.
- For an even more polished look you can add branding bars to the top, bottom, left or right of your image, and add your logo on top. We have a full Photoshop action set for branding your images for web. Below is a free video tutorial to learn some basics.
Once you get customers sharing your work, you may get more visitors and “likes.” Be prepared by creating a Facebook Timeline Cover for your business. Here’s a quick video showing you how to make one. Make sure to check Facebook rules regarding your cover image. You can add some text but you are not allowed to advertise specials, list your prices, type your web address or add your contact information, such as a phone number or email address. This does puzzle me since it is a business page, but you don’t want to risk getting your page reported or pulled altogether.
How are you branding your social photos? Show us some examples using the comments below.