Giving someone the “run-around” might sound like a sleazy car salesman trick. That’s because it almost is. It’s a tactic I use to get people to click from one of my online profiles to the other.
My online presence, so far, is divided up into the following profiles: my personal Facebook profile, my Facebook photography fan page, my Twitter account and my personal photography website. Now I’m not sure if this makes me greedy or not, but I’m not content in having, say, a total of 200 visitors on all of these sites on a particular day; I want those 200 visitors to go on each of these sites. While this might not be realistic given that not all of my fans are Facebook users, Twitter users or whatnot, it’s a tactic that ensures some travel from one place to the other.
So here’s what I do: I have this sweet photo session that I want to brag about so I post them online. I could post them all to each of my profiles and my website. Instead, I post some of them in a blog post on my website, I post some of them on my personal Facebook profile (and tag the model), I post some of them on my Facebook fan page (and tag the model) and then I Tweet all about it. I allow some overlap from one profile to the other for my favourite shots, but I describe each of the albums or blog posts by stating that more shots can be found here or there, directing traffic to the profile they’re not currently viewing. By doing this I ensure click-throughs to each of my profiles.
This way, that one Facebook friend that I haven’t seen since high school will see the pictures, notice that I have a fan page, look at those pictures and hopefully “like” my page, notice that I have a photography website, look at those pictures and hopefully subscribe to the RSS feed. I might even get a new Twitter follower after all of that. This loop can also be started from anywhere, meaning that a prospective customer picking up my business card and going to my photography site will also find me on Facebook and Twitter. I already have links to my Facebook and Twitter profiles on my site, but keeping the viewers curious to see more from a particular shoot will ensure that they actually go to those sites.
Now that’s what I call a run-around.
You have to remember, however, that if you want to use the viewers’ curiosity to get them to click through your profiles, you still have to give them something that will be worth them clicking through… just a thought.