There is no defined process for a perfect social media strategy and you should decide on your own strategy based on your market positioning and what kind of information you want to share with your customers. However there are a few key points to keep in mind while working on a social media campaign.
Interaction is Key
In order to be noticed and generate a good interaction with your fan base on the various social media platforms it is best to establish a connection with people based not only the kind of products your company deals with but also with other products, services and information your customers would be interested in. It is important to engage in a conversation with your fans. The AOL-Nielson Content Sharing Study indicates that internet users spend over half their online-time (53% to be exact) on content.
This is likely to be distributed between:
– Pornography (for some people)
– Cuteness and stuff that generally makes you go awwww
– Humorous Videos and Pictures
It has been proven that posting something humorous or inspiring will help keep up your comments, likes, shares, tweets and repins and this is what we want to be doing! The more interaction with your fans and followers the more people will get to view your posts and the more new people you will have liking or following you.
How often should I post?
- It’s good to share more information on facebook rather than less. Because of the change in algorithms on facebook, unfortunately, less and less of your fans are seeing your posts. As a result you don’t have to be afraid to post more frequently. As long as you are submitting content that is relevant and useful for your audience they will be grateful you shared.
Who should I target?
- Facebook continues to update their targeting options and now includes age, gender, gender the user is interested in, relationship status and education. This means that you can target parts of your audience with more personalized content. But I probably wouldn’t recommend to do this unless you have a large fanbase.
Build an app
- Facebook now allows open graph applications, which means you can create an app specific to your industry, have your audience download it and then anytime they do something in the app, for example if they viewed a photograph or read an article in the app the application will automatically share what they have done after giving permission once. If they read an article, it will post the article on their timeline. Simply put this means more ‘Viral marketing’.
How often should I tweet?
- With twitter it’s pretty much open slather, you can tweet as often as you like. The only downside with twitter is that you can’t schedule tweets within twitter itself, you need an external programme such as Future Tweets.
Who should I target?
- Twitter has introduced tailored trendswhich will allow you to peek into what your followers are interested in. This means you can tweet about things that they are really interested in, enabling you to generate more interest and retweets.
- Introduce online marketing offers: say discounts on products, a free guide/CD of the range of the products your company offers or organize a contest with a giveaway. These are really good ways to boost interaction with your fanbase.
- Check out other up and coming social media platforms: Pinterest is an excellent social media platform for photographers as it is very visual and you can easily share beautiful photos with those in your network. If you want to know a little more about Pinterest you can read about it here. Stumbleupon is another really fun and interesting social media platform, which is still very new. I have experimented a little with stumbleupon and I have had some success with sharing content and driving visitors to my site. The only issue with this platform is that it increases your bounce rate because visitors tend to just read that page and “stumble” again.
Remember as social media is becoming increasingly popular, it is important to stay on top of things. If algorithms are changed you may need to rethink some of the ways you are doing things. Map out a strategy and stay in the loop.
Image Credit: Social Brothers