Mistake #1 – Not Branding Your Twitter Page – Twitter provides some very basic backgrounds for your twitter profile page, but many people don’t realize that you can customize the look of your profile page to match your website or blog.
Solution: Create your own custom background similar to what you would create for your own website or blog within Photoshop or other image editing program. Typically Twitter’s settings for your background profile is set for screen sizes 1898 X 1593 is pretty standard up to 2048 x 1707 will assure you fill even the largest commercial monitors.
The key is to make sure that your background graphics layout properly on your twitter screen page.
Place the most important information that you want your readers to see either flush left or on the upper top portion of your template. With that said the dimensions of your side bar should fall to about 80 pixels in width and 587 in height.
Mistake #2 – Failure To ‘Tweet’ Regularly – There’s no point in having a twitter profile if you don’t tweet (write a post) the term tweet is the jargon that network users use to describe a post.
Solution: Remember you can tweet about anything, if you published a new article tweet about it, tell readers the title of the article and provide a direct link where they can locate it. Have posted new images on your blog? Tweet about it. Have you recently enrolled in –or– teaching a class or workshop? Share it on Twitter. Announce a new gallery opening or show, you get the idea, these are all potential tweet topics.
Mistake #3 – Failure To Ask Readers To Re-tweet – The beauty of Twitter is that it is a community of followers all designed to help make each others content viral but it won’t happen if you don’t ask.
Solution: All you have to do when you post a relevant bit of content to your Twitter profile close the tweet with these words: “Please Re-tweet” or if you’re short on characters you can say “PLZ RT” or RT (short for re-tweet) @your Twitter name. It’s as simple as that. If your twitter fans find your post valuable they will take it from there.
Mistake #4 – Not Providing A Link To Your Website Or Blog – It’s so simple but it’s amazing how many twitter profiles I see that don’t provide a link to their own URL.
Solution: It’s self explanatory but provide a link to your blog or web site preferably to a page where you can invite visitors to sign up for your mailing list. The beauty of twitter is that it generates lots of unique visitors in and of itself, but better still is that twitter provides a direct funnel of fresh eyes to your outside URL’s.
Mistake #5 – Failure To Follow Up With Followers – When someone ‘friends’ you on Twitter they become a follower. But did you realize that you could build your own community from these interested followers? How?
Solution: When someone ‘follows you’ on twitter you have the option to either: 1.) Follow them in return, 2.) Block them if you’re not interested and/or, 3.) Send them a private message, thanking them for the follow. Think about it: If they chose to follow you it’s because they’ve taken an interest in you and what you’re doing.
If you fail to reply you’re missing out on a very valuable opportunity to connect with potential new prospects in a way that draws them directly to your website or blog. Sending a quick note thanking them for follow and then inviting them to visit your website is great way to build relationships while you generate targeted traffic.
Get Into Action Checklist
5 Quick Solutions To Grow & Leverage Your Twitter Following
Solution #1 – Brand Your Twitter Page
- Set aside some time today to draft what you want on your twitter background
- If you have Photoshop start putting it together
- Hire a designer to set up your page if you don’t have the interest or the time
Solution #2 – ‘Tweet’ Regularly
- Set aside time daily or at the very least 3 to 5 days a week to tweet something interesting or relevant.
- Make a list of topics that you could tweet about
- Pre-write several tweets and so they’re pre-prepared to go out
Solution #3 – Ask Readers To Re-Tweet
At the end of your tweets just add the following (please re-tweet) or if your reaching your 140 character limit use “PLZ RT”
Solution #4 – Provide A Link To Your Website Or Blog
- Correct this by putting your URL on your background profile page
- Reduce the length of your URL if it’s too long. I recommend http://su.pr by Stumble Upon, it will reduce your URL and allows you to directly post to your Twitter as well as Facebook profiles.
Solution #5 – Follow Up With Your Followers
- When new people follow you, use the direct message feature built into Twitter to send a thank you message.
- Provide them with a link to your blog or website.
- See if there are any joint venture possibilities and if so, propose them