In my Social Media Handbook I wrote that photographers should post a status update to their Facebook page at least once per day. If you’re thinking a daily post is too much for your users, you may be right. It all depends on what you are posting. This post answers the question how often photographers should post to Facebook and what to talk about so that potential client’s don’t get burned out. Hint: you can never offer too much valuable information.
Dennis Drenner, a Baltimore wedding photographer sent me an email this week that asked:
If you read last week’s post, How to Respond to Emails you’ll know I like to take a conversation out of email and onto the web where I can publicly document an answer so everyone can benefit from it. I can also refer to it later which saves lots of time. So I thought it would be fun to take Dennis’ question via Skype interview.
How often should you post?
Consumers will love regular connection with you or your brand as long as you produce valuable content. If you’re giving potential clients valuable and interesting posts to follow, I recommend posting something on a daily basis. Only 50% of people log on to Facebook any given day, and those that do likely follow a hundred or more friends and businesses. The chance they will see your post is already slim, thus a constant stream of posts will increase your chance of getting noticed.
If you’re not on Facebook every day and want to post regularly, use a tool to automate posts. I use sociroll.com to re-post some of my best blog posts which randomly selects a post from my saved list and posts it at the frequency I determine. Using this system I recycle one of my ten best blog posts once per week. I also have saved lists for SEO tips (selects one of 50 preloaded tips every week) and other educational links I compiled all at once then scheduled over time. Automation keeps me active on Facebook so I don’t stress about always needing to find something cool to talk about.
What are you talking about on Facebook?
A business page that only posts about products and projects is focused on the business instead of the customer. In order to impact sales, a photographer should talk about topics a potential client finds important. The scary thing is that they may not be photography-specific! Here are some ideas for what to talk about on Facebook. Some of them have to do with photography (although not your latest work) and some are personal.
- Inspiration – ways to organize frames on the wall, cool photos you found on the web (like National Geographic or a photo of the year award-winner)
- Ideas – places to go for great photos, what to wear guides
- Education – how cameras work, how the glass in a frame can affect the photo, how print quality makes a difference
- How-to advice – how to use light in photos, tips for photo editing at home
- Partner content – tips from other wedding vendors, deals at a local frame shop or clothing boutique
- Activities – what to do in your city, where to eat
- Humor – funny stories from past photo shoots
- Personal – discussion about TV shows, sports teams, books you’re reading…
One time I added a personal post to Facebook about a book I was reading (the Girl with the Dragon Tattoo). I got more comments than anything I had ever posted about business. It made me realize that adding personal stuff can have a benefit for my business. It also opened up direct communication with my audience where I could talk with them one on one. Even though it was not about marketing, it put me on a first name basis with members of my audience and established a level of engagement my business would not have achieved on its own.
Comment below and let me know what you’re talking about on Facebook that’s more than your press or recent projects. What are you posting that’s photography related (without being a bunch of photos from a shoot)? What are you saying that’s not photography related? Give an example of a post where you got tons of Likes and comments, but maybe didn’t expect it.
Photo credit: Many Thanks to portrait photographer Cara Waterson and beautiful Miss K