Want to stand out from the crowd? Want people to get a taste of the benefits of hiring you? Here are my thoughts and the steps I took to design a website that helped me accomplish these goals and more.
I wanted my clients to be immediately “wowed” with a design and layout that’s uniquely me, one that would quickly engage them & compel them to look deeper. I wanted them to feel like they were being drawn in to something really special, a reflection of the photography and services that I offer. Everything on my home page was purposely designed to be one big invitation for prospective clients to get to know me. After all, they are hiring me – I am the product I am marketing – not just my photographs. I wanted my design to be both personal and professional and to send a message right up front that while they were hiring a really nice girl who would take a personal interest in them and rock the photo session, they could also count on great quality, custom products and high-end customer service, not just warm fuzzies.
My Best Advice for A Uniquely You Blogsite
#1 – Be clear on who you are as an artist and let that shine through into every aspect of your homepage. I chose a warm and inviting color palette that reflects who I am, both personally and in business. I often mix texture and pattern in my photography so I chose a textured background and added swatches of pattern behind my slideshow to give added depth and interest. I wanted my header to be different and reflect simple movement and style so I chose curved lines and filigree and then added a fun element with the little birdie who is “singing” my tweet to keep things practical and also to reflect my silly side. I chose a bold logo. For one, I wanted people to begin brand recognition from minute one, but also trees are strong and represent so many different things to me… family trees, strong support, deep roots and changing seasons of life, a reflection of what my photography also represents. I included a slideshow of my favorite images and a quick introduction of myself along with a photo of me so that those who connect with my style will stay a while and those who don’t won’t be wasting their time. I wanted everything all on one page so that it was a simple navigation for my audience. If you’re struggling to know who you are as an artist and what makes you unique, I suggest reading my friend, Dane Sander’s book, Fast Track Photographer. My logo and blogsite literally began to flow out of what I learned in his book.
#2 – Hire a professional designer. I am a family lifestyle photographer, not a designer (although I would like to think I am with all my “uber” Photoshop skills…hahaa). For me, it’s like decorating my house. I know what I like when I see it, but I can’t pull it together by myself. Not in the way I needed my blogsite to be professional yet beautiful, simple and natural. I needed help to realize my vision and turn that into my own look.
I now have a custom blogsite that I love, that truly represents who I am and what I have to offer, one that helps me stand out from the crowd and shows prospective clients the benefits of choosing me. I would say it was well worth every bit of planning and investment necessary to get to where I am now.