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Many Photography Marketing strategies focus primarily on SEO. However, it’s best to take some ancient advice and not put all your eggs in one basket. If you know that the amount of website traffic you currently have isn’t converting to enough sales for you then you probably know you need to do something about it.
Increasing the amount of visitors to your site may seem daunting expecially when the very scary SEO word comes into play, but it’s actually much easier than you think. All you need to remember is that traffic to your site doesn’t have to come from just SEO alone. There are many other ways to drive good quality traffic to your site. Getting traffic from a variety of sources is called channelling.
Channelling works by splitting up the total traffic you want to generate to your site into individual manageable bite sized pieces. Each piece contains a certain amount of visitors.
Some channels that are proven to generate traffic for photographers are:
Optin forms and email marketing
Some others which would be worth experimenting with include:
Some other really good channels that you might not be aware of:
Stumble upon is a collection of web pages from every corner of the Internet. You submit your page, allocate it a particular category. Your page will then be shown to people at random who have chosen to stumble upon web pages and blog posts in that category. The only downside of stumble upon is that it pushes up your time on page percentage in analytics, because some people may just take one look at your blog post/page and jump to the next one if they aren’t interested. It’s for this very reason that if you decide to use stumble upon you need to make your blog posts and pages engaging. Have lots of pictures, or a video and make the content really relevant to the category you submit it to.
I think that the potential benefits of stumble upon far outweigh the potential disadvantages. It’s well worth looking in to.
Scribd is a platform that allows you to submit your blog posts as pdf’s.
It has 2 main benefits:
1. People actually subscribe to your PDF channels – crazy huh? Who would have thought… But because of the increase in tablet and e-reader use, being able to download content as a PDF has the advantage enabling visitors to save these articles and web pages to read on the train or other places where Internet access may not be reliable.
2. You can embed PDFs to web pages and google doesn’t count them as duplicate content. Got more than one website and have having to rewrite your content so it’s original for the two sites? Want to get an extra website to boost traffic to your main site? This is the best way to get multiple pages without the worry of duplicate content.
Remember to spread your wings online. The more places you can get your content out there, the more chances you have of people finding you and heading to your website, this leads to more visitors and of course, more sales… try implimenting one new channel a month. It won’t be long before you increase your sales photography bookings by 50%.
This is just one Tiny portion of online marketing… to learn more Talk to me about my coaching packages and get some personal help.