As someone who shoots weddings, family portraits, editorial assignments and video, I don’t have a lot of time to blog! So when I do, I try to make every post count. I design every blog post with three things in mind: search engine optimization (SEO,) client satisfaction, and showcase my portfolio. This post addresses how to optimize a wedding photography blog post for a venue by using specific keyword variations in page titles, text, and image descriptions.
I use my blog to target long tail keywords, which are long, specific search strings. For example, “Baltimore wedding photographer” is not a long tail search, but “June Hilton Hotel Wedding in Baltimore” is. While many more people will search for a generic set of keywords like “Baltimore wedding photographer,” there will also be much more competition for top slots on the search engines. It is much easier to rank for the long tail keywords.
For example, on my wedding blog , I have made an effort to target a range of long tail search strings related to the Evergreen House, a wedding venue here in Baltimore. Each time I shoot a wedding there, I will write a blog post targeting slightly different long tail keyword. The title, text and image descriptions within each post target a different variation of the venue name: Evergreen House Wedding, Wedding at the Evergreen House, or Evergreen Carriage House Wedding.
The end result is that I am forming a sort of spider web that catches people Googling the venue using a broad spectrum of search terms. Once they click on one of my blog posts, they will get to the end and usually find a link to another post about a wedding at the site. After a bit of poking around, they should get the impression that I am somewhat of an expert when it comes to the place, and hopefully get in touch for a quote.
The end result in this specific case: I book a lot of weddings at the Evergreen House (which is great because it’s a beautiful spot and I live five minutes away!). I use this same strategy for other venues in the area and have booked about 10 weddings this year as a result – not bad for a passive marketing strategy requiring minimal effort and zero expense.
The other nice thing about the strategy is that is brings in pre-qualified clients. For example, I rank on page one for “Baltimore wedding photographer” and while nice, that also brings in a lot of people with a $200 wedding photography budget! When someone is getting married at certain higher end venues, I already know that they have the budget to pay my rates.