Pinterest is a great tool for photographers to showcase their work, and as a social tool just to have fun and save cool ideas. There is obviously branding power in getting your images out there on Pinterest so others can continue to see your name (assuming you watermark everything). But all that branding only helps if it leads to new business. I use Pinterest to dialog with “fans” as well as drive people back to my website where I can do business with them. This post outlines ideas to track your Pinterest success and increase effectiveness for your photography on Pinterest.
See Everything Pinned from Your Site
Visit http://pinterest.com/source/photographywebmarketing.com/ (replace photographywebmarketing.com with your domain name) to see everything anyone has pinned from your site.
Comment to People Who Have Pinned You
Everyone likes to know they’re being noticed. About once a week I go to the above page that shows everything pinned from my site and I check out what people are saying about me. Often times I’ll leave a comment thanking them for their Pin, or add additional discussion.
Track the Success of Pinterest
See how Pinterest performs for your business in Google Analytics under Traffic Sources > Sources > Referrals. Look for pinterest.com (or search for it within the report). I like to see which Pinners send me the most traffic so I can build a relationship with them. Learn more about Google Analytics reports for photographers here.
How to Use the Pin It Button
Create a Pin It button at http://pinterest.com/about/goodies/ for every webpage. Once I started designing my images for Pinterest with the name of the page and my screen name, people were much more likely to Pin me. You know how it goes, if there is not a cool image to pin then you don’t save that page to Pinterest because it looks bad on your boards! Using the code that’s generated for the Pin, you can extract the link portion of the button and use that URL from anywhere, like Facebook or an email newsletter.
Don’t have time for the Pin It button (because it is a major pain)? Use the Tofurious Pinterest plug-in (affiliate) for WordPress allowing you to easily create a Pin It button for each image.